What do a blue-footed booby; a VW Beetle and a Presidential candidate have in common? A refreshing tint of blue.
Lego just launched a 1960s VW Beetle lego set, exclusively available in azure-blue.
At the onset of her campaign, Hillary Clinton’s branding depended on a patriotic-centric color scheme of red, white and blue.
In what may have been an attempt to differentiate her from the rest of the pack and to show her softer side, Clinton’s campaign shifted to a more serene azure-blue for the brand identity at the Democratic Rally with Elizabeth Warren.
Had they not been wearing blue suits in different shades, I believe this change would have been much more impactful!
AT&T typically leads all branding with AT&T orange, but an animated text I received this summer, shows how they too are banking on the effectiveness of blue.
Website maker Wix is also using this refreshing blue to draw attention to their brand in their latest TV commercial.
Several brands have made azure an iconic element of their palette. Warby Parker, who chose azure-blue after seeing an image of a blue-footed booby on a mood board back in the day of creating their brand, is using it more expansively with big, bold, blue announcements of their new retail store at Grand Central Station in New York. Which begs the question: Did they start the trend?
Why bright blues lift our moods
Like a kid who has just been given a popsicle on a hot summer day, there’s something about this color – azure-blue – that brings me to ahhh …
Color psychology explains how colors effect our perceptions, feelings and energy level. Blues are more intellectual, stimulating clear thought, communicating trust and establishing authority. (Makes good sense for the police and military, right?)
Azure is described as “the color of the sky on a clear summer day”. Halfway between blue and green, azure-blue inspires an ambition to achieve great things. A soft blue that evokes images of the ocean and sky, azure is one of the most soothing and calming colors.
It is the color of true contentment … perfect for a summer day!